Level One: core Inquisition regarding the fundamental principles that govern the cultural elements of the team, the way the organization packages, sells, and delivers its value proposition. The first level of the evaluation is designed to provide your team with a clear understanding of the elements that may require attention prior to moving forward to the next level of the evaluation.

Level Two: this section contains a series of questions to help you assess the level of crystallization you’ve reached in terms of the articulation of your value proposition, the way it fits your market, and the way your products solve an unmet need for your customers.

Level Three: this the last level of the evaluation, for now, at least. It contains a series of evaluative assessments designed to help you take stock of your organization, take inventory of your brand, organize your assets in a clean folder structure, and develop any additional assets that you may need.


  • Digital Transformation
  • Grow Your Business
  • Culture Stack
  • Proto-Persona

Case Studies

  • Design Sprints
  • Financial Services
  • Agency (CEOS and Services)


  • Storyboard
  • Journey Map
  • Persona Canvas
  • Empathy Map
  • Vision Roadmap
  • Value Proposition Canvas